Challenge:
Alpro was looking for a digital way to send their New Year’s wishes to the entire Alpro community. They also wanted the possibility for everyone to send their wishes via this medium.
Solution:
A digital Wishing Tree that captured all sent wishes, while displaying them them in random order. Via a simple form people were able to send out their personal wishes, sending their wishes both via Alpro Wishing Tree as via e-mail.
Result:
A dynamic Wishing Tree that perfectly fitted the Christmas spirit.